In order for the company's sales to always be high, you need to know what interests customers today, and what they will like tomorrow, in a month, in six months. No less important is the ability to adapt to the season, to the current trend, and so on. This is done easily and for free using the Google Trends service. You can master this tool by reading our article.
What is Google Trends
This is a resource that allows users to analyze what is currently relevant, determine seasonality, and learn about the frequency of search queries. As mentioned above, all of these features are absolutely free. You can also view past trends, combine results by different categories (age, region, etc.). This data allows you to make the medical practice email list company's future work more productive.
The tool was launched in 2007, but was used only in the United States. By 2012, the service had become known in other countries: Japan, India, and Singapore. Russia joined the following year.
Google Trends in 2019 is already available in many countries: Australia, Austria, Argentina, Belgium, Brazil, Great Britain, Vietnam, Germany, India, Ireland, Italy, Canada, Colombia, Malaysia, Mexico, the Netherlands, New Zealand, Norway, Peru, Poland, Portugal, the USA, Turkey, the Philippines, France, Chile, Switzerland, Sweden, Japan.
And this list is not final, it is constantly expanding.
Very similar to Google Trends Yandex Wordstat. But they are not identical, since the first service, unlike the second, provides qualitative characteristics, not quantitative ones. That is, with the help of Google Trends you can find out the popularity of a query among users, and not the number of its entries.
To get the most out of them, it's worth using both of these services together. This way, you can find the right queries and predict search activity.
What tasks are solved with the help of Google Trends
What tasks are solved with the help of Google Trends
Google Trends may seem ineffective due to its simplicity and limited functionality. But you shouldn't immediately abandon it. After all, this tool copes with the initial analysis perfectly. It will help you choose the direction of work that will be most effective for the advertising campaign. Thanks to Google Trends, you can easily select key phrases for compiling a semantic core and selecting article topics for a website or blog.
By spending just a few minutes, you can:
Find out about today's trends and hot topics.
Analyze which items in your assortment depend on the season.
Determine how geolocation affects the popularity of specific search queries or entire topics.
If your brand or product is subject to seasonality, then using Google Trends, you can easily understand when demand is high and you should strengthen your advertising campaign, and when, on the contrary, you should weaken it due to a decrease in demand. Very often, entrepreneurs do not even suspect that their products depend on the season. In this case, the service will allow you to significantly advance your business.