They sell a lifestyle

[zihadhasan012]

Today, despite having started out in sports, Red Bull focuses on a broader concept of energy. It sells a lifestyle to the right person at the right time.

The brand's Instagram is filled with videos and images of famous athletes performing stunts, and rarely is the product shown.

With this, they end up reaching a younger audience, who likes to have energy, are on the social network and, consequently, have the habit of consuming energy drinks.

So, as you can see, the brand doesn't bother showing off its can, instead, it shows its values ​​and what the consumer will stand for when buying its product.



They let the user participate
Content is important for a brand or company that is trying to build or armenia phone data maintain omnichannel reputation and awareness . That is why Red Bull has its own media company and is constantly investing in events that market its products and brands.

Despite that, they are also champions at inspiring people to create content for their channels and make it available for free.


This user-generated content is essential on social media and Red Bull is well aware of this fact. It builds trust among consumers due to the fact that it is authentic, unpaid and not influenced by marketers, influencers or brands.