What are the external website ranking factors?

[subornaakter24]

External ranking factors are not as numerous as internal ones, but they have a huge impact on the position of the site in search results.

For example, previously, to raise a resource to the top ten, it was enough to buy as many external links as possible from trusted donor resources.

Today, such measures will not be loan officer email list enough. Modern SEO promotion is a complex mechanism that only real professionals can manage.

Website trust

Translated from English, "trust" means "confidence". The trustworthiness of a site indicates the trust in it from search engines.

Some experts believe that in order to get to the top positions of Yandex search results, one trust is enough.

The trust in a resource on the part of search engines is influenced by the length of the domain's existence, the reputation of the site, the use of only legal promotion, and the presence of a page with complete and reliable information about the company.

Trust is destroyed by committed offenses, the use of “black” SEO methods, the publication of false information, the promotion of violence, terrorism or prohibited organizations, and the violation of generally accepted ethical and moral principles.

Experience shows that it is simply unrealistic to restore the trust of search engines after its loss. Information about what once happened to the site remains forever in the memory of search engines.

Moreover, if a person buys a domain name that was previously used and has a bad reputation, then with such a resource name he should not count on high trust and, accordingly, first places in search results.

Trustworthiness can be increased by publishing security certificates issued by antivirus services. Also useful are marks about received awards and benchmarks.

In addition, high-quality technical support for the site, the availability of several ways to receive feedback, and a page with the company's contact information have a positive effect on trustworthiness.

Links to authoritative resources are also helpful in building trust. For example, citations from Wikipedia give the published text greater credibility.

External links

The most important SEO ranking factor in Google, according to company officials, is external links.

We are not talking about all links, but only about natural ones, i.e. those that appeared with the consent of independent users as a sign of gratitude for useful and high-quality content.

It is important that the anchor text of the link does not sound too commercial or advertising. Such texts are negatively evaluated by search robots.