Interview with Melanie Kohl, mental coach and yoga teacher
Question: You started your content marketing as soon as you started your own business. Which media and platforms did you start with and how has your communication mix developed since then?
Melanie Kohl: I started with Facebook and XING. I now have a newsletter and a blog. I am currently setting up my own YouTube channel and the online coaching platform Smart-Power Academy. There are a variety of free tools here that can be used online straight away.
Question: How do you rate the different media in terms of your communication and business success? Do you gain customers through blogs, social media or Facebook? If so, which channel and how do you achieve this best?
Melanie Kohl: I regularly generate new website visitors through the blog and thus more reach. I have also noticed that I attract more of my ideal customers because the blog readers know exactly what topics I can help them with.
There are also companies that link to my blog on twitter data their company intranet after I have given training there. This builds trust among the employees in the respective company and I usually receive further coaching requests after the training.
I regularly receive new customer inquiries via Facebook. I have discovered that my fans like the look behind the scenes the most, i.e. insights and photos of where I am, what my working day looks like, what I do and what seminars I give.
"Give away what you know - to sell what you can do !" That is the core message of my book and my method PRINCIPLE FREE . For the practical examples in the new edition, I let a total of twelve well-known knowledge sharers speak for themselves. The interviewees describe what drives them, what works well for them and how they became so successful. They talk about their positioning, personal experiences, and how they deal with competitors and network partners. These interviews will gradually appear here in the PR Doctor.
"Principle free of charge. Give away knowledge – increase attention – win customers", new edition August 2017, 266 pages, hardcover, ISBN: 978-3-527-50908-9, Wiley-VCH, Weinheim