"Website promotion in Yandex: truth, myths and secret secrets"

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The accompanying documentation is not extensive, and at the end there is a sample of ready-made html code for direct interaction with the site. As soon as the buyer has paid, the system transfers the money to the store's account (the seller receives a notification about this). And the client is redirected to a special page at this time.

WebMoney

Here everything remains practically unchanged in recent times. To use the system, you need to go through the identification procedure, after which you will become the owner of a personal certificate and will be able to manage your own payments.

Here, the buyer pays for the transfer of funds, and the fixed commission amount is 0.8%. Technically, the settings are quite simple, there are practically no complaints about the correctness of the work. After the store is set up, it will be necessary to go through another moderation procedure, which takes about a day.

QIWI wallet

There are two options for use here: either through HTML code, or generating invoices using a frame that already exists on the site.

The system used the SOAP protocol for leads for commercial real estate some time as a tool for notifying the store about transferred funds, but regular http requests are much more convenient. SOAP could not always be correctly configured and launched. Recently, QIWI has been using the REST protocol, which is simpler and more convenient to use. Here is a link where you can learn more about it: static.qiwi.com/ru/doc/ishop/protocols/Visa_QIWI_Wallet_Pull_Payments_API.pdf.

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Yandex.Kassa

Payment on the site can be made through a special online cash register (directly in the chat or by installing the application). There are developments that meet the requirements of Federal Law No. 54, which can be used by legal entities and individual entrepreneurs. An option for self-employed citizens is in the process of being created. For individuals, there are special forms and buttons directly in their Yandex.Money accounts.

Registration and connection are free online, for this you need your own account on Yandex and the status of a legal entity or individual entrepreneur. There is no subscription fee, commission - from 2.8% (if you pay by card) and up to 5% for transfers via WebMoney and Qiwi systems.

Yandex checkout

Source: William Potter / shutterstock.com

You can pay by card, through online wallets, through ApplePay and GooglePay systems, via Internet banking or from your mobile phone balance, as well as in cash through a terminal. If you need to make purchases on credit, this is also possible. This payment system is suitable for online trading platforms, all kinds of services operating through the Network, as well as for doing business in the B2C sector. Making payments for B2B is also possible (through the Sberbank Business Online system), you just need to create the necessary functionality.

There are ready-made developments for WordPress, OpenCart, 1C-Bitrix and other CRM. In addition, Yandex.Kassa integrates with Zhivosait. If there is no ready-made option for your specific resource, you can connect and launch an online cash register via API.