What are the most effective content marketing tactics?

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To achieve these goals, businesses are creating content for the top of the marketing funnel (ToFu). According to another recent study by Semrush , “how-to” guides are the most effective way to achieve this, with infographics and checklists also proving valuable. These types of content allow businesses to develop relationships with potential customers because they resonate, but more importantly, because they are relevant.

Meanwhile, there are many ways for content marketers to generate traffic, such as direct traffic, referral traffic, and of course, targeting organic search queries. Organic traffic is particularly valuable and profitable because it produces results over the long term. In most cases, this content is also always relevant, meaning that once published, it will continue to attract visitors and generate value.

Given the goals and challenges outlined above, content marketers are likely to be interested in the processes and approaches that are most likely to help them succeed. So, what worked for businesses last year?

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The study clearly shows that companies are continuing to use the sri lanka telegram number database same tactics and metrics as last year, suggesting that they are having some success.

Of course, search engine optimization is a very effective tactic, for the same reasons discussed in the previous section. To learn how to create SEO-friendly content, you can check out our step-by-step guide , and make sure you’re creating content that provides long-term value.

Similarly, by repurposing and refreshing their content, businesses can better invest their resources and target multiple platforms and audiences. This approach also has SEO benefits, allowing businesses to adapt their keyword strategies and stay relevant (for more on this, check out our guide to repurposing content.