nce you have completed the development and implementation of a product promotion strategy, begin studying the results. Draw a conclusion about which tasks were completed within a certain period of time. To do this, you can check reviews and conduct end-to-end analytics. Give an accurate numerical assessment of each result and compare it with the KPI to understand whether the investments made were justified.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive area code philippines mobile website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
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Popular promotion channels
At first glance, it may seem that advertising campaigns are associated with large expenses. In fact, at the first stage, a small business owner may not take risks. Even before the start of financing, a small focus group should be organized to test the proposed method, after which you can move on to large-scale promotion. You must be sure that end consumers will correctly perceive the essence of your offer.
Popular promotion channels
Source: shutterstock.com
If a company is not represented on the Internet, its chances of attracting new customers are minimal. Nowadays, buyers prefer to get acquainted with offers in the comfort of their own home rather than making a hasty choice at a shop window. About 80% of the audience finds information about a product through search engines. Online promotion is also effective in B2B sales.
Creating a business profile in Google, Yandex
After registering in the search engine, the company has the opportunity to mark the location on the map, study customer reviews. The target audience can get information about the company through the application.
This mechanism is valuable because it does not require monetary costs and promotes passive promotion. That is, it is enough to indicate the information in the profile in order to constantly attract new clients with its help in the future.
The disadvantage is the limited effect. However, a business profile is necessary to launch advertising campaigns. So this method of promotion should be given attention.
Website creation
In the realities of our time, without a website it is impossible to get into the buyers' field of view, even if you have a community on social networks. When a company does not have its own website, it seems that it is a dubious enterprise that does not deserve trust.
The development of the site should be carried out in parallel with the creation of the business profile. Then users interested in the company on the map can immediately satisfy their curiosity.
Keep in mind that work on the site should not stop, because if you do not keep it up to date, you will start losing customers. By analyzing your resource traffic, you can adjust your promotion strategy, study the audience's reaction to new products.
Despite the variety of available free constructors, it is preferable to order a professional site with a convenient and well-thought-out interface. A unique domain name and effective design will allow your site to grow noticeably in the eyes of users.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow