We increase the quality score of keywords

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Quality Score is an assessment of the relevance of ad units, keywords and landing pages for the client. If this score is high, the campaign costs will be low and the ad position will be good. Therefore, it requires close attention: it includes the expected click-through rate of the keyword, which differs from the actual CTR.

When we change the keyword and increase its quality, we can theoretically increase the clickability of the word and group of words. Blocks with high-quality words at equal rates with competitors are shown higher than ads with a low quality score. This is another way to increase the CTR of advertising.

Testing ads.

Google Adwords capabilities allow you investor leads to constantly test advertisements, change their components and make correct conclusions, leaving the most effective blocks in order to increase CTR.

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All the options considered on how to increase CTR can be effective in each specific case. The most uneconomical, but effective way is to increase rates. The option with narrowly targeted keywords is more economical for the advertising budget, but no less productive. However, it does not always work in terms of the effectiveness of contextual advertising. Therefore, a good option is considered to be the expansion of advertisements, which will increase clickability from 10 to 30%.

Increasing keyword quality scores and testing ads may seem less effective at first glance in terms of how to increase CTR. But they should also be used if you want to optimize your advertising budget and increase the profitability of your campaign.

Universal recommendations on how to increase CTR
We use search engine operators.

Search engine operators

Search engine operators are special symbols that serve as commands for Yandex and Google. The business of selling solid wood doors forms keywords, separating them with operators: "sale of !solid wood doors", "!solid wood doors with installation". This method will help analyze statistics on similar but different key phrases.

We don't ask questions, we answer.

Search phrases look like a response to a query. Previously, advertisements often formulated questions: "Are you looking for where to buy a washing machine?" This practice is still common. But this is wrong: potential customers' questions should not be repeated, they should be answered.

We install quick links.

Quick links play an important role in increasing CTR. They are convenient for the user, as they quickly redirect to the corresponding section of the site past the main page. Descriptions for quick links are about sixty characters long, which generally distinguishes the ad unit from its peers. Keyword words are entered into ads in the form of quick links again, which will be highlighted in bold if they match the request.

Let's turn on the numbers.

Numbers attract attention, users willingly study them, so they can really increase CTR. Enter any numbers in the ad - prices, number of items, delivery times, weight, etc., and you will see how you can increase its clickability.