competition and the customer

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Analysis.

Goals.

Actions and deadlines.

1.- Analysis of the market,
Knowledge is power and the first thing we have to know is what we can offer and what we cannot and relate it to our environment.

To do this, every analysis must always start from a SWOT plan :

Weaknesses (internal): limitations and aspects to improve in our business compared to the competition.

Threats (external): negative aspects of the environment in which we find ourselves. For example, very high and fierce competition.

Strengths (internal): what differentiates the restaurant and qatar mobile database makes it more attractive compared to the competition.

Opportunities (external): niches in the market in which we operate. For example, trends and consumer habits that favour us.

Once we know ourselves, it is time to analyze the competition .


It is important to pay attention to three key factors: their prices and special offers, the type of customer they have and what their weaknesses are.

This allows us to draw different conclusions about how we can differentiate ourselves, either by price or by offering deals just when they don't, attracting a certain type of client that they are not working with or specializing in.

Finally, once we have analyzed ourselves and our competition, we move on to defining the client profile that interests us.