Of course, there are other reasons why checkouts are abandoned. But the above-mentioned culprits are among the main reasons why customers decide to abandon their shopping cart at the last minute.
Proven Tactics to Reduce Order Abandonment Rates
Now that we've covered some common reasons for checkout abandonment, let's dive into some proven tactics you can use to keep cart abandonment to a minimum.
The golden rule is that a customer should complete a rcs data qatar maximum of five steps to complete the checkout process on your website. If you have ever shopped online on different websites, you will be very familiar with how frustrating it can be to go through a long and difficult checkout process.
Go through the checkout process and be honest about how you felt about it. Did you find it easy and simple, or did you feel completely frustrated? And if there were any parts of the checkout process that left you feeling tired or frustrated, what were they? These are the parts of the checkout process that you'll want to remove.
An example of a simple checkout process that actually follows the "five steps max" golden rule would be:
Require client name
Require email address
Require a physical address (only if necessary for shipping a physical product)
Require financial information (ensure PCI-DSS compliance)
2 – Do not require account creation.
Don't require customers to create an account on your site to buy from you. Make it an option if you want, but always have a guest checkout option as well.
In the case of a guest checkout, the customer is not required to provide any additional information, as would be the case if he were creating an account.