4 actions by real estate developers that can help you with your marketing strategies

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A good marketing strategy is one of the fundamental bases for increasing the reach and results of real estate agencies, developers or other companies in the real estate sector.

Because they are sales experts and are always looking for new things, real estate developers are often good examples to be inspired by.

Want to know how this model can help you? Here are four excellent actions that you can apply to your real estate agency.



Innovate based on your audience's behavior
Invest in content production
Discover the best channels and formats to talk to your customer
Invest in constantly improving the customer experience
Innovate based on your audience's behavior
A starting point when putting together your marketing strategy qatar whatsapp data is to be innovative. This is because you have a better chance of attracting attention and being remembered by your audience if you do something that is outside the norm.

There is no silver bullet or magic bullet. To be truly innovative, you need to build a strategy that is in line with the culture of your real estate agency or independent business.

However, to develop any successful marketing strategy, it is important not to skip step number one: understanding who your target audience is and what their purchasing behavior is.

Only then can you initiate direct communication, from the aesthetic and visual elements to the message you convey to potential customers.

Furthermore, by understanding your niche, you can know which path the innovation you need is on. Always remember that: as important as taking a new action is measuring whether it is working or not, okay? The rule is: learn, test, learn, test, etc.

Invest in content production
Social media is currently the main channel for connecting a real estate agency with its audience. Investing in content production on social media can be a good way to boost your business’s online presence.

Through in-depth research into your sector, understand what the needs of this audience are, what their pain points are, their doubts, etc.

From there, you can develop a content creation strategy that keeps these people's attention. The content can be varied and should be aligned with your business strategies. You can create educational content that answers questions about economic issues in the real estate market; content about selling and buying properties; and even decoration and luxury properties. The secret is to find out what attracts your audience! To do this, remember to research and ask real customers.

Discover the best channels and formats to talk to your customer
Step 1: Find out which channels your audience browses. This information usually already appears in industry and behavior research of your potential customers.

Step 2 : Based on the data collected from your research, understand, for example, whether your audience is younger or older; more digital or more analog; more traditional or more open to new things. This type of information will influence the choice of your communication channels and the way in which you establish this communication.

Today, we have many professionals who work on TikTok, for example, targeting a younger, more connected audience. Other niches are more present on Instagram and there are still those who browse more on YouTube, etc.

Step 3 : Once you have discovered your audience, it is time to invest in formats. Produce, measure the return and invest. One point to note here is the enormous potential that videos have on various social networks. Even so, a video for YouTube is very different from a video for TikTok, which is very different from a video to send to WhatsApp or Telegram groups. That is why we emphasize, once again, the importance of knowing your audience.

Invest in constantly improving the customer experience
Happy customers come back and recommend you! When you provide a positive experience, in addition to building loyalty, you also create a network of credibility. Therefore, create mechanisms to find out how satisfied your customers are with your performance (or that of brokers) and what service and product opportunities you could offer.

One tip is to invest in satisfaction surveys, whether digital or not, to map and explore points of attention and growth opportunities for your real estate agency.

With data and analytics in hand, it’s time to rethink the touchpoints of your customer journey and start implementing improvements.

Finally, it is worth mentioning that your performance can make you stand out or make you compete with several other competitors.

Tecnisa's marketing director, Romeo Busarello, has a phrase that represents this very clearly: “Repetition is necessary, innovation is not necessary”, in other words, innovation has no formula, it is not an exact science; standing out requires investment and courage.