Technological website for promotion in Google and Yandex

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In 2019, the correct operation of mobile versions of sites was of great importance for both Google and Yandex.

But Google goes further and implements the mobile-first algorithm: the mobile version is indexed first, and only then the desktop version. Therefore, sites that are not designed adaptively no longer make it to the top. The AMP technology allows pages to rank higher by:

speeding up the loading of the page itself insurance leads for seniors and its applications;

code optimization.

Yandex also appreciates and loves adaptability: Yandex turbo pages load about 15 times faster. Internet speed is not important: special layout techniques for mobile gadgets and network infrastructure work here. The data from which these pages are formed are located on Yandex servers, the pages are marked with a rocket icon and rise in the overall rating themselves.

Technological website for promotion

Source: Melody Smart-min / shutterstock.com

Voice search is another new and popular feature of search engines. According to optimizers' forecasts, in 2020 this search mechanism will account for at least half of all queries, so sites that allow you to search for information by voice will take their deserved places at the top.

In addition, in 2019, Google developed and implemented the Rank Brain algorithm to select and process interesting, popular and specific queries. Yandex responded to this by creating the voice assistant Alice, which allowed the search engine to increase its share in the smartphone search segment.

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The innovations do not end there. There are predictions that from the end of 2019, Google's priority will change from specific keywords to user needs: artificial intelligence technologies that recognize objects and people in photos will be used more widely, voice search will be implemented, and regional search will be strengthened.

Yandex's new search algorithm, Andromeda, does not search by keywords, but determines the meaning of a query in the context of the rest of the user's search history and selects the most relevant sites for it. That is, you can get an answer to a question without going to a site.

In parallel with Andromeda, the Yandex.Experts service was launched, allowing you to ask any question and get answers (from experts and ordinary users). Since 2019, Yandex has been providing sites in the search results with a mark indicating whether it is an official source of information or an intermediary.

Therefore, although the general development directions of Yandex and Google coincide, there remain significant differences in details. In order to advance in both search engines, constant additional efforts, analysis, and the search for compromise solutions are necessary.