"Facebook"*
Facebook* is a great opportunity to create a blog for business, to promote and advance your new project, mainly in the b2b sphere. This network is focused on networking and is well suited for creating a personal brand.
Facebook
Advantages of the site:
virality: information about your actions will appear in the users' update feed;
useful and effective advertising tools, wide range of advertising customization options;
for the most part, truly interesting content.
Promotion methods:
Business pages . They have many additional features compared to regular ones. In addition, it makes sense to create a group in which users can communicate with each other in discussions.
Mentions . You can mention other people in your posts. And they, in turn, can publish this post on their page, thanks to which a new audience will learn about you.
Comments on other people's posts . This is how other users learn about you. The more interesting the comments, the more chances you have to attract new subscribers.
Live broadcasts . Live communication helps build trust with users. The broadcast can be watched by those who are not subscribed to your page, so invite them to subscribe.
Promoting publications . Before you click the “Promote publication” button, decide on your budget and target audience.
Don't forget to post in other communities that write on related topics.
YouTube
When promoting on this platform, it is important to choose the right hashtags, because its audience often uses the platform as a search engine. On resources focused on text format, you can play hotel email list around with optimization, overdo it, but YouTube is simpler in this regard. Here, on the contrary, you can use a large number of relevant hashtags to promote your product through search queries.
YouTube
absolute clarity of content;
the ability to quickly advance through video content;
simple optimization for key queries;
convenient and useful analytical tools.
Promotion methods:
Subtitles . Create subtitles and optimize them for search queries.
Creating competent titles for videos . This is a very effective way to promote a business blog. The title of the video - successful and intriguing - is half the success.
Keywords . Write keywords under the video, starting with the most important ones.
Advertising with bloggers . Standard promotion scheme. This method can be used when the channel is already launched and filled with content.
Cover : Just like the video title, the preview is of great importance. The image should be attractive and make you want to watch the video.
Forums
On forums, you can advertise a product in such a way that no one will notice, and such advertising, as we know, is the most effective. It is important to organically integrate it into the content - so that everyone thinks that this is, for example, the personal opinion of a specific person.
Advantages of the site:
does not require financial investments;
provides a rapid increase in search queries and promotes the accumulation of link mass;
provides an opportunity to acquire a loyal audience for highly specialized projects.
Promotion methods:
Discussions . Take part in all kinds of discussions that are related to your field of activity. Demonstrate expertise. And don’t forget to leave a link to your site in the signature.
Brand : Mention your brand in conversations, this can help increase search volume.
Strategy . You shouldn't advertise right away - first you need to establish yourself as an adequate person and a good specialist.
Create topics . Take initiative on forums: create new discussions, including about your products. You can also talk about your company's offers in the form of recommendations or advice.
The quality of the forum itself matters. It should be interesting to your target audience, otherwise you will simply waste your time on it. Remember that posting links on a new forum immediately after registration can result in a ban from the administrators.