Namedrop—and Be Smart About it

[rifat28dddd]

One of the best ways to remedy the potential vagueness of a “just checking in” email? Getting as specific as you can be in as few words as possible.

In this strategy, you recap your last interaction with the prospect—a call or an email thread—and prompt them to take the next step based on that.

Example:

Hey [first name],

Here’s a quick recap of what we discussed [on our call/over email] on [date]:

[Write up to five short bullet points with challenges, presented options, etc.].

Are you free for a call on [suggested day] to move things forward?

Thanks,

[Your name]
Why this works: You’re not relying on your prospect’s memory ecuador telegram data to keep the conversation going. If they want to keep talking with you, they’ll have all the information they need to form their next questions, secure the budget, talk to other decision-makers, and more.

9.
If you have a mutual connection with your prospect, don’t be shy about tapping into that! Ideally, this will be someone who recently interacted with your prospect so you can ask genuine questions about their needs.