Axis No. 2 for successful e-commerce: be visible
Once the basics are in place, you need to make yourself visible. An e-commerce site can have 3 main levers for acquiring traffic.
Natural referencing ( SEO) is a long-term strategy that must be implemented as soon as possible. The longer you wait, the longer it will take to see results.
In short, SEO allows a site to be among the best results on russia telegram number database Google in a natural way. To do this, the site must strictly comply with Google's criteria, which are numerous and precise. There are 3 pillars to respect.
First, the technique . It's about building the site correctly. To do this, you need to:
A site that loads quickly;
A responsive site, therefore adapted to mobiles;
Optimized HTML tags;
No indexing errors etc.
Then, the content . This is the decoration of the site: the texts must be both pretty and useful. The text is important because it is thanks to the words present on a page that it can be correctly referenced on the targeted terms. An e-commerce must have editorial content. The category pages and the blog are important places. Well-written text on these pages allows for a lot of quality traffic and strengthens the trust and credibility of the site.