When you ignore the fundamentals and focus on the company's performance, you are avoiding important aspects that can lead to the failure of your business in the long run.
The only way to compare the growth stages a company has reached is to compare it to other similarly sized brands in the market.
Additionally, all metrics in the SaaS reporting segment are considered static for the entire industry. However, some companies only measure specific metrics that are critical to their success.
Cohort analysis
Cohort analysis enables business stakeholders to address specific issues throughout the customer lifecycle.
Instead of focusing on other metrics to give you insight into rcs data morocco business growth, cohort analysis offers a powerful approach to how you can view data from different perspectives, using visualization to analyze data by creating charts such as scatter plots, Sankey charts , and funnel charts. A cohort basically refers to a grouping of customers based on specific criteria.
You can group customers when they sign up for the company. Using these criteria allows you to track the customer churn rate, among other important metrics within the company.
If you notice that your customer churn rate is relatively high by a certain percentage, you need to find the best way to reduce it.
Using cohort analysis, you can better assess the months when churn rates are higher throughout the customer lifecycle.
This strategy can give you the best way to find out why customers tend to leave the company during the first months after joining the company. As a result, you will have the necessary tools to help reduce customer churn in the shortest possible time.