Personal website-business card or portfolio

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That is, for the Landing Page you can take absolutely any domain, and practice shows that [ru] and [рф] are the most popular. A few examples:

beshenayasushka.rf . The name has already gone viral, traffic to the project is attracted through social networks, word of mouth and also through an application with the same name. The domain is good because it sounds delicious and carries a meaning that is immediately understandable to the Russian-speaking audience. Translation into English would immediately ruin everything, removing from the name a valuable emotion that made it so attractive and mega-popular.

nauchimpet.rf . The name is simple, easy fishing and forestry email list to remember, the essence of the project is immediately clear.

spasibosb.ru . The [ru] zone is used here (it should be said that it is the most frequently used in RuNet). This is a one-page site from Sberbank, which hosts an interactive game.

Site owners also often use the [com] zone when they want to attract users' attention and increase trust in their project.


This is exactly the rare case where the [rf] zone is preferable. This is the domain that is suitable for the personal website of a person engaged in individual activities: an operator, photographer, pastry chef, builder or politician, etc. From the point of view of positioning and advertising, the best is the last name and first name of the business card owner, written in the domain name.

Of course, no one forbids using the domains [ru], [com]. The latter is more suitable for projects designed for a wide audience without division by territorial and linguistic features.

The [ru] zone will also work great, you just need to choose an easy-to-remember domain name for it.

Information blog.

Information blog

It is better not to use the [rf] zone here, so as not to lose Russian-speaking users living abroad (after all, this is also a good flow of clients, and therefore profits). For the territory of Russia, take the [ru] domain, and for foreign territory - [com].

Company website, brand website.

Here, too, the [ru] or [com] zones will be preferable. Territorial binding is the same as in the previous case, i.e. [ru] for Russian users and [com] for foreigners.

For comparison: the [rf] zone does not allow you to set up corporate mail, and the domain will not be displayed correctly on all platforms.

Online store.

In the case of an online store, it is better to start with the [ru] zone (after all, you will most likely not cover international markets right away). However, there are many examples where the [rf] zone also gives excellent results, it produces domain names that are easy to remember and immediately convey the meaning of the product. For example, a site selling handmade confectionery products is pirozhenka.rf. The site operates in a narrow niche, traffic is attracted through content, from social networks and word of mouth. But if you are not doing something similar with a similar strategy, then it is better to choose a domain name in the [ru] zone.