The lead source is the channel that first brought you leads. Knowing this information allows you to identify tools to monitor your leads.
Let's look at some potential sources of leads. Organic search traffic is a great place to start. You might think that paid advertising will provide more leads. However, organic search allows you to target keywords that attract highly qualified leads.
lead tracking
Source
In a survey of 30 sales and marketing rcs data iran experts, 44% said organic search was their best source of lead generation. You can use organic lead data to more accurately match your content to what they’re searching for.
Here are other potential sources of leads:
Pay Per Click Ads
E-mail newsletter
Events
Traditional advertising
Cold calling
Referral program
While you can track lead sources manually, it can be quite difficult. The best option is to use the tools we'll talk about in the next section.
At this stage, you must first identify potential sources of leads. The best way to do this is to create a customer journey map so that you can identify all of your buyer's initial potential touchpoints.