The best way to ensure your blogs generate organic traffic is to let keyword research inform your choice of blog topics. Then, refine those ideas using your preferred keyword research software.
Creating effective SEO blog content without the necessary keyword research is nearly impossible. You may end up spending valuable hours writing about a topic that is difficult to rank for.
Let’s say you run a digital marketing agency. Writing a blog about the benefits of reviews may seem like a good idea. But it may not be worth the effort if a quick glance at your keyword research reveals low monthly search thailand boy telegram volume from your potential audience.
Here's what you need to remember when deciding on keywords for an SEO content calendar:
Relevance: The best keywords are relevant to your target audience without being vague. Consider adding modifiers to make your keywords more specific.
Difficulty: The latest SEO trends show that you can rank for difficult keywords if your website has high SEO authority and trust. Otherwise, it’s better to go for keywords with less competition.
Intent: Your keyword list should appeal to readers at different points in their buying journey.
Search volume: Any keyword with less than ten monthly searches is not worth targeting.
Targeting the right keywords
Create detailed reports for each content asset
The next step to ensure your content calendar is on track is to create an outline. Every planned blog topic needs an outline that explains the purpose of the content and how to create it.
A brief is doubly important when the team member behind the editorial calendar isn’t the one creating the content. The mind behind the editorial calendar often has a vision for each piece. If that’s you, your job is to communicate that vision to the content creator through the brief. Otherwise, you risk ending up with content that’s nothing like what you intended.
Content briefs are a lifesaver for teams using remote collaboration tools . Without the active oversight that real-life collaboration offers, it can be difficult to ensure that content requirements are being conveyed clearly. A content brief ensures that you are effectively closing that potential information gap.