As for conversion by traffic source , “email” and “referral” achieve the best averages:
SEO and conversion for e-commerce - Traffic
As always in these cases, we must take the data as a scenario to analyze and segment until we reach the reality of our sector.
“Organic”, despite being below other sources in conversion, has a really remarkable figure, and is also a source that is one of the main ones for attracting new users to our site, mainly in what concerns “non-branded SEO”.
“ Branded SEO ” helps us attract our most loyal users, those who already know the brand and have even visited us before; we are talking about recurring users.
These users, therefore, have a higher purchasing tendency than others, which causes their conversion rate to be higher.
On the other hand, “ non-branded SEO ” is oriented towards saudi arabia mobile database the awareness layer, the highest within our target's journey and its tendency to convert will always be lower.
However, “non-branded SEO” becomes one of the main options for attracting new users to our e-commerce.
We will achieve this either through informational searches, TOFU acquisition that we can position through our content strategy , PR, etc. or through searches further within the funnel, related to our main product categories, or even the final product for those users who are directly looking for a very specific service.
The scenario is clearly mobile both in SEO and CRO .
In the acquisition area, we are faced with a Mobile First Index that should be the reference for any e-commerce.
Furthermore, the evolution of AMP, now integrating product pages, dynamic content and even checkout and payment gateways, means that we must consider this technology as a key point in order to capture mobile traffic during 2020.
Large e-commerce sites such as Ebay and Eventbrite have already had this in place for months.