6. Review of last year's campaigns
If you've done any holiday marketing in the past year, you should always review it before you start planning. Using data from previous campaigns can help you make more informed decisions about where to spend your budget and what types of content, ads, and emails work best.
Additionally, you should always review your campaigns as they run to ensure you can make changes to improve conversion rates and increase engagement.
Since your website is a valuable marketing and sales tool, it needs to perform well during the holidays. Unfortunately, the influx of traffic can cause websites to crash or slow down, which impacts the overall user experience (UX).
If your website can't handle heavy traffic and slows rcs data america down, you'll quickly lose customers. Remember, users may be on their phones or desktops and don't want to wait for your website to load.
If you offer products similar to another company's products, you can easily lose customers due to poor website performance.
If you are not sure whether your site can handle such a flow of traffic, you can contact a developer who can help make your site faster.
8. Segment your audience
When using email marketing or audience targeting, it's important to categorize your audience based on factors such as recently viewed products, demographics, and actions they've taken on your site.
Segmenting your audience can help you attract more customers by offering a more personalized experience. Of course, how you choose to segment your customers depends on your business, but the easiest way is to segment customers by how recently they made a purchase or viewed a product.