Analysis of titles and tags of competing sites

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In addition, you can determine the competitor's keywords by the resource address. The Serpstat service allows you to analyze the search queries of competitors' sites and compare the results.

When working on promotion, it is important to analyze the Title, Description tags and H1–H3 headings on competitors’ websites. It is necessary to check the filling of these tags, their optimization, location, and the presence of keywords. First of all, analyze the tags on the main page. But do not forget about product cards and the main selling sections. Study the templates for forming tags.

Tags and headings can also be viewed using clinical nurse specialist email list special services, such as Comparser. In just a few minutes, it will provide information on how tags and headings are written on a competitor's site.


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Having a blog
First, check if your competitors have a blog. Sometimes this type of content is called "Articles", "News", "Tips", etc. Study how often the blog is maintained, what days the articles are published and in what sections, how unique the texts are, whether they are optimized for key queries.

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It is very important to maintain it for those who provide services. The fact is that at a certain point it becomes impossible to expand the semantic core by requests. At this time, it will be necessary to start attracting traffic by information keys. With the help of a blog, you can show the expertise of the site owner, build trust among buyers.

Very often clients do not come from the service website at all. Most come after studying the blog, expert articles, etc.

Competitors Blog Analysis

We conclude : a blog is a good investment in promotion. If you approach its content wisely, regularly update the content and post topics that are relevant to subscribers, you can get a good conversion from regular readers to buyers.

Analysis of product cards
It is extremely important for an online store to fill out product cards correctly. If this block is not aesthetically pleasing, unattractive or uninformative, this is a step towards failure. Make an effort to study your competitors' product cards in detail and make yours better. So, if your competitor does not have a video review, add one, if there is no attractive description of the product, put it on your site, if there are not enough reviews, make a special section where users can add not only reviews, but also photos.