Analysis of competitors' websites for keywords

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It makes sense to conduct a competitor analysis at the very beginning of a promotion campaign. Often, organizations skip this step and immediately start working with content and keywords, working on creating links and optimizing articles. Meanwhile, competitor analysis will help with an accurate definition of the goal, weak points in the advertising strategy before it begins to be implemented.

Competitor analysis begins with organic search results analysis. It will illustrate the work of other strategies in the same niche and give you an idea of ​​what should be changed on the web resource for its most successful optimization.

Analysis of information in Yandex.Direct will help:

assess competitors and determine the degree business opportunity seekers email list of difficulty of promotion;

formulate an interesting offer for users and demonstrate it to as many clients as possible;

take note of new moves and ideas;

borrow successful keywords.

By analyzing queries, including competitors, it is possible to identify so-called "gray" promotion methods. For example, many transitions to the site come from unusual queries in the form of a general phrase with random letters or numbers, for which there were one to two transitions. Also, analysis of the issuance of spam queries shows other sources that are not pleasing to someone.

The analysis allows finding such competitors in one topic that do not fall out according to requests. Accordingly, these competitors have correctly collected minus words within the framework of their promotion methods.

All the information revealed during the competitor analysis allows you to adjust the advertising campaign taking into account the nuances identified. That is, if you defeat a competitor with backlinks, you should focus on content. The pros and cons of opponents will tell you how to overtake them and what is required for this.

In addition, the analysis will show new relevant queries that the business does not have. As for contextual advertising, you can draw a conclusion about which words are most often bid by competitors. Collecting information, analyzing the site's keywords, and then making adjustments to the promotion strategy will attract more traffic to the site and increase conversion.

Competitor analysis is a separate important stage in the development of any advertising strategy. Promotion schemes are formed based on publicly available data and focusing on market demand. This way, there is a chance to overtake competitors who are not so savvy in the field of SEO promotion.