At present, the following groups of expert articles are distinguished:
about the company's offers and opportunities;
informational nature;
texts-reasoning.
The first group includes presentation materials ameriplan email leads that allow a potential consumer to form the most complete picture of the company's offer. Such expert articles are usually posted by online platforms and companies that strive to take the first positions in search results and push their audience to a deal.
It is believed that when a person visits a website, he knows everything about the product he is looking for. This means that he will not read the accompanying information blocks to the products, so there is no point in posting them. Such consumers exist, but we should not forget about those who are still searching, forming an idea of the products, comparing prices, characteristics, and in their decisions these people often rely on the opinion of specialists.
Consumers refuse better prices if they see offers with expert texts. At the same time, the difference in cost can be quite large, and people agree to pay more. The point is that an expert article informs about the offer and allows a person to be confident in the product.
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Information content , or texts of the second group, is the most difficult to prepare. This is explained by the fact that there are a lot of such articles on the Internet. Therefore, you need to do everything possible to make the text different from others, and people get really useful information from it.
Types of expert articles
The last type of materials is the simplest and includes any articles-reasonings, which are based on the author's knowledge, collected opinions of experts. To prepare such, it is necessary to give readers information in a new form, supplementing it with your own conclusions. This format is preferred by bloggers, as they are well versed in their topic.
A common feature of expert articles of different types is a systematic approach. To write them, it is not enough to read a couple of ready-made texts - it is important to work out the topic in detail.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Step-by-step information search for an expert article
Ideally, collecting information for an expert article involves a personal visit to the company, to the workshop, where the author can personally evaluate the product, touch it, try it out, meet and communicate with various employees of the enterprise.
Then it is worth turning to printed publications on the topic. Or you can gain your own experience, for example, build a frame house, live in it, and then tell the audience about your impressions.
True, only rare authors choose this approach, usually everything is much simpler. Let's consider the main stages of preparing an expert article.
Get to the bottom of the topic
Preparation for writing an expert article begins with the stage of independent work - it is important for you to form an idea of the subject of the conversation. You can find a definition, find out why and who needs the product, what its principle of action is, what effect it provides and how it differs from analogues.
As a result, you will be able to obtain an initial set of knowledge on the topic and understand how to move forward.