4. Get a glimpse into search intent

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Search intent, in other words, is the "why behind a search query." It tells you why someone made this search. Are they trying to learn something? Are they looking to buy something? Or are they looking for a specific website?

You can put a lot of effort into creating content that ranks for venezuela consumer email list specific keywords if you haven’t thought about the intent behind every keyword you target. You need to be aware and see what content is ranking high for the keywords that you think Google and searchers have intent for.

The main step is to figure out what searchers are actually looking for about your topic.

Search intent is one of the most important aspects of keyword research. To rank highly in Google, you need to be the most relevant result for the query. First and foremost, that means creating content that matches search intent.

There are four types of search intent:
Informational purpose: Searchers are looking for information. Searchers are simply looking for information or answers to their questions. Example: Prime Minister of India, IPL match scores.
Transactional Intent: When a searcher wants to buy something, he/she will look for a place to buy it. Example: Vivo V17 Pro, Cheap Winter Collection for Women, Diwali Offers
Commercial: Searchers want to buy some product or service but haven't finalized yet which is the best choice for them. Searchers want to compare products and know reviews. Example: Best mobile phone to buy, Best restaurants in Chandigarh.
Navigation Intent:- Searchers are looking for a website they want to go to. They may not know the exact URL or they want an easy way to get there. For example, Facebook, Instagram login, Amazon, etc.