Title Tags: The new optimal length

[tasmih1234]

Over the last few weeks, Google has been testing an important change - increasing the size of the left column from 512 to 600 pixels (a 17% increase) and allowing search result titles to be longer.

Title Tag before SERP changeTitle Tags before SERP change

Title Tags after SERP ChangeTitle Tags after SERP Change

This begs the question: how many characters can we put in a title now? When Google redesigned its search engine results pages (SERPs) in 2014, my recommendation was to use a maximum of 55 characters. Does a 17% larger container mean we have nine more characters to work with?
This is where things get a little complicated. It would be great if we could just count the characters and be done with it, but unfortunately it's not that simple. There are three complications to consider.

1. Characters are of different widths
Google uses Arial as the font for search result titles, and Arial is a vietnam mobile number list proportional font. In other words, different characters take up different amounts of space. A lowercase "l" is much narrower than an uppercase "W." The overall width is measured in pixels, not characters, and the maximum that can be fit into the available space depends on what letters are used.

I recently noticed a title tag from Expedia that is particularly long: At 77 characters, it is one of the longest truncated and non-truncated title tags I have seen so far.

Expedia: Long Title Tag

This title contains 14 "i"s and lowercase "l"s, 10 lowercase "t"s, and 3 narrow punctuation marks, which is a land of plenty. Counting the characters in this title and saying that a title tag can be 77 characters long would be dangerously misleading.