You can collect any signals you need and use them not only for PPC campaigns but also for increasing brand awareness. The tool works with a variety of signals that you can collect and activates your advertising campaigns accordingly.
Trend Spotting
Adapting to market changes
You can tie in to news or changes in canada phone number advertising activity. For example, after launching Google AdCenter , you can take into account the level of advertising investments of your competitors. Automate processes based on signals and data provided by the system - Google already offers a complete ecosystem for this.
Templates will help you understand how many signals you already have, how to convert them into a BigQuery project and connect machine learning. This will allow you to automatically analyze the collected data and visually present it to your clients. Pay attention not only to activation, but also to preparing the infrastructure to launch the most effective PPC and performance-oriented campaigns.
Audience Segmentation
Another important project is automatic audience segmentation , which will be useful not only for PPC clients, but also for those working with large campaigns to increase brand awareness.
Audience Segmentation
Personalization of marketing efforts
Automatic audience segmentation allows you to divide your target audience into more specific groups based on various characteristics such as demographics, behavior, interests, etc. This helps create more relevant and personalized marketing messages for each segment.