Communication and use of social networks for online saddleries

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Once your positioning is established, it will have to be reflected in all your communication.

If you are high-end, the visuals, the colors, the tone must match this positioning (for example, we will avoid using the informal "tu", flashy colors, visuals from royalty-free image banks, etc.)

You can establish an editorial charter that will allow you to include in a single document the tone, types of visuals, best practices, etc.

“Tell me who you are, who you are targeting, and I will tell you which social network to choose…”
You will need to choose your social networks based romania whatsapp number database on where your persona is. Today, the equestrian sphere is very present online.

There are many brands and many riders there. (And even professional riders)

The use of this or that social network must be considered and strategic. We do not communicate on Facebook as we do on Instagram or TikTok. Each platform has its codes.

Make sure you have a separate posting strategy for each network.

The power of ambassadors and opinion leaders
An opinion leader is an individual who, through his or her notoriety, expertise or intensive social activity, is likely to influence the opinions or actions of a large number of individuals. Opinion leaders are approached using techniques from press or public relations or sometimes as part of lobbying actions. (source Marketing Definitions )