Programmatic advertising

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When we use social media, shop online or manage IoT, a huge amount of personal and behavioural data is generated .

Its processing and analysis opens the door to new applications of AI in digital marketing.

Below, we leave you with some examples of its use.


Internet advertising is moving away from being massive and intrusive to becoming programmatic advertising .

Big Data algorithms make it possible for the ads sweden mobile database we see to be related to our browsing behavior.

Data Driven Marketing
Decision making is no longer based on intuition.

Thanks to AI predictive analytics based on consumer interactions, it is possible to predict future user behavior.

Process automation
Process automation helps personalize communication with current and potential customers.

CRM data even allows you to create videos with dynamic fields that are unique to the customer viewing them.

Content creation
Artificial neural networks that replicate the structure of the human brain are already capable of composing music and painting pictures.

The goal is to create content applied to marketing , such as advertising, that takes into account the emotional responses of users.

Personalized interaction
The main example of personalized interaction in digital marketing is found in chatbots.

Increasingly used to offer a high level of customer service, robots are now being sought to be able to offer empathetic responses to provide a more humane and satisfactory service.