How is an AB test set up and carried out?

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When conducting AB tests, it is important to ensure that individual changes are made and tested first so that the existing conversion rate is not negatively affected . In addition, positive changes can be attributed to specific tests.
In addition, a successful AB test requires extensive preparation, time capacity and capacity for implementation after a successful test. In addition, extensive know-how is required in the project team. Additional tool costs may also be added. The standard procedure for a complete AB test is as follows:
1. Put together a team

The assembled team should consist of experienced members who are already familiar with conversion optimization. Furthermore, data analysis, the identification of conversion problems and empathy for the potential users of the site should be skills in the project team. It is also important to appoint a project manager who will keep an eye on the roadmap south africa mobile numbers list and schedule and keep an eye on the tasks and project status.
2. Identify conversion problems

It is important to test specifically and not to make random decisions based on gut feeling. Therefore, you should first analyze what can and should be optimized. Various tools can be used to collect the data , such as Google Analytics . This allows you to look at the pages visited, the time spent on the site and the bounce rate. Heatmap tools such as Hotjar or Clarity can be useful for shedding light on scrolling and user behavior.
Tip : If you need help with conversion tracking, contact our Google Tag Management consulting team .

3. Formulate & prioritize hypotheses

After a comprehensive analysis of the customer journey has been carried out and weaknesses have been identified, it is important to formulate suitable test hypotheses . These must be data-based.
The hypothesis created should also be SMART , which means that the most important test criteria are already represented. The hypothesis should set a clear focus.