redefines its categories
looking for new customer segments
promotes innovation
Expand distribution
Improve communication with users
Brands that are pursuing new market opportunities have twice poland whatsapp the growth potential. This strategy is especially important for brands that have maximized growth within their existing customer base and category. Conversely, smaller brands should focus on acquiring customers from larger competitors.
When big brands grow_Kantar studySource: Kantar
Industry approval
These findings from Kantar confirm what marketing research has shown over the past decade: A successful and strong brand consistently maintains long-term communication, clearly stands out from competitors, reaches the widest possible category audience and ensures high physical accessibility.
This certification strengthens industry knowledge and helps increase the expertise of brand and marketing professionals.