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[rifat28dddd]

Second flight - January-April.


Within each flight, two types of communication are provided:

basic food, taking into account seasonal consumption patterns;

situational, aimed at the audience of those fasting.

The detailed timeline of the advertising campaign looks like this:



Case Strategy: How We Worked on Understanding an FMCG Brand and Bringing a New Product to the Shelves - Image 14
Step 5: Thinking through tactics for working in channels
OOH (outdoor advertising)
The main goal is to stimulate purchases by placing ads in ecuador telegram data close proximity to the decision point. This approach increases conversion and ensures efficient use of the budget.


weekdays: afternoon – communication with the audience on the way home;

Weekends: 24 hours a day – reaching shoppers during weekly shopping and family events.

Criteria for selecting advertising surfaces:

priority to billboards in central and busy areas for maximum coverage;

elimination of ineffective locations (industrial zones, country roads);

focus on placement near the brand's points of sale.

Digital Media (OLV and banners)
OLV (online video):

broadcasting the main advertising message;

focus on the 25-34 year old audience with low TV viewing.