Here's a visualization of the concept by HubSpot's Matthew Barby

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If you perform a more detailed analysis of tastes with Advertising Research and Social Media Tracker, you discover that wrike.com has a great opportunity if it invests in social media and paid channels to become a “Leader” or an “Established player”:

Market Potential - Traffic Sources Example

There are two types of companies you're likely to find in the Game Changers quadrant:

Companies that have made a name for themselves elsewhere and have decided to tackle this market.

New companies that have significant financial backing from investors or parent companies.

If their investment levels are stable and consumers are engaged with their offerings, they could become market “leaders.”

If their aggressive strategies weaken and consumers lose interest, they could become “niche players”.

A higher number of “Game Changers” in a certain quadrant can indicate that there is a lot of untapped potential in the market, especially if there is visible growth over time, so it can be a good opportunity to capitalize on the growing consumer demand.

HubSpot's " Free CRM " page :

Hubspot CRM Internal Links
Latest news on a newspaper's location pages :

Periodic internal links by location
Or even on the car financing page of this website :

Internal links Car financing
If a page is important to your business, it's likely important to your SEO and UX, too.

Compile a list of your most important pages, unless italy mobile database you've already identified them during keyword research and content strategy development.

Expert advice:
According to Siege Media , "A good test here is: if you're trying to rank the page you're working on for a long-tail keyword, it's not a pillar page.

“If the page you’re working on covers a very narrow and in-depth topic, it’s not a pillar page. If the page you’re working on touches on many aspects of a broad topic, it’s probably a pillar page.”

Don't fall into the trap of identifying too many pages of #1 importance, as they may end up being too niche.

Plan your pillar and hub pages carefully or you'll have a hard time finding supporting content.

Step 2 - Create topic clusters using internal links
An internal linking project that maps out clusters of relevant page topics (and not just the associated keywords) is a fantastic way to achieve positive results.

Group topics should start with the pillar page, as you just identified.

This is usually the main page for a particular topic.

Any related pages will act as supporting content to add depth to the topic.

These pages should link internally to the pillar page to show topical relevance and indicate that the main page is the most authoritative source.



Internal links group topics
You can start mapping out your groups at this stage by taking your pillar pages and building a list of relevant supporting pages.

A simple way to do this is to create a spreadsheet for each topic group, like this example:

Internal links in group excel table
Take note of how there may be different levels of related pages for certain types of sites.

Once you've filled it out, you can create your group topic through internal links.

There is a misconception that the only way to create a topic group or silo is to follow URL paths like this:



While this works and is often the preferred way to structure a silo, you can still achieve topic grouping without following this URL structure.

Here's how:

Step 1:
Start with your pillar page and begin internally linking the silo to key pages.

You can look for contextual links or navigation links that point to each of the models on the "renting" page we were referring to.

Step 2:
Keep linking further down the silo from these relevant pages within the topic.