The Main Rules of a Good Community Manager

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The work of a community manager without knowledge of several key rules is simply impossible.

Community participation
You need to be fully integrated into the community you are running. You need to understand the core desires, pain points, goals, and favorite topics of the participants. Ideally, you want to become an integral part of this community. Otherwise, it will be difficult to discuss the joy of winter jogging if you are not a fan of running.

Knowledge of community slang
In general, this rule is similar to using TOV (tone of voice). The only difference is that you communicate in the language of the community, even if you are speaking on behalf of a brand. At a minimum, you need to understand the industry terms and slang. It is important to realize that the gaming community does not use formal language.

Sincerity
Avoid deception in the community el salvador email list to maintain trust. It is important to be honest, not to hide information or lie, even if it is unpleasant. It is important to respect the rules of confidentiality and to tell the truth within the limits allowed by your management. This will help to avoid the spread of rumors and misunderstandings.

Sincerity of a Community Manager

Source: shutterstock.com

Realizing the value of community
Always keep in mind that your community members have answers to all questions: how to improve the product, what is better to remove, etc. Discuss development with them, ask for their opinion. And remember that they can ruin your reputation in just a couple of minutes.

It is important to keep in mind that the skill level of community managers can vary significantly.

Event management and customer service jobs require both marketing and HR skills, with the key being the ability to interact with people.

When it comes to club-style communities or professional communities, participants tend to listen to a person with relevant experience. It is important to be “one of our own,” part of the same community. Managing a community of HR experts is impossible without a deep understanding of the industry, being in the context, following the latest news and trends. To successfully fulfill such a role, specific knowledge and skills are needed that complement the main expertise.