From the second half of the month onwards, the largest retailers and advertisers tend to increase their investments and make major media deals. This makes your brand stand out among so many advertisers.
If you have an e-commerce, take advantage of this date and announce a special campaign, anticipate your actions and guarantee your “Share of Wallet” , making users see your purchase opportunity even before the Black Friday date.
If your budget is limited during this period, focus your investments on the platform that is most profitable for your campaign and reduce the time of publication. This will guarantee your exposure before other giant advertisers pay much more for inventory.
Try to focus on less popular inventories, taking advantage of programmatic auction opportunities with a wider variety of channels. During this period, Google and Facebook inventories will be the most competitive.
If your budget is unlimited, take advantage of the season’s potential line data even more by working with guaranteed programmatic strategies, in which we pre-reserve inventory within major media outlets to guarantee its placement. For this strategy, consult our experts. They will be able to offer the best media recommendations.
If you have a Black Friday campaign, run campaigns that include this term, including in search engine campaigns. However, take advantage of the first week of November and then remove these words, as their cost will start to increase and this inventory will be very competitive.
After Black Friday, we automatically enter the holiday season, when inventory is still in high demand and costs are higher. However, as the holidays approach, the audience tends to decrease drastically. Therefore, plan your budget to be consumed by December 20th.
Make sure your website offers a good browsing experience , with fast loading, clear and easy-to-find information and, most importantly, with the mobile version of the website complying with all the rules of good browsing on cell phones.
Check if your website is already compliant with LGPD policies , so you can collect information from your audience and plan future campaigns.
Don't forget to leave your website tagged and ready to collect cookies from this period. They can be used in future remarketing or look-alike strategies.
Count on us to define the best strategy for your campaigns to be successful during this period. It's time for your brand to make good money and make the most of this moment.