Attracting customers offline

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Despite the rapid development of digital technologies, offline marketing remains an effective tool for attracting new customers.

TV advertising
Among the methods of promoting goods and services, advertising on television is one of the most effective. The optimal length of videos is 10-15 seconds, no more.

Decide whether to collaborate on advertising with federal or local channels, taking into account how widespread your business is and what the circle of potential buyers is. Of course, it will cost differently.

TV advertising

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In any case, TV advertising sri lanka email list is a great way to find clients, and it pays for itself very quickly. After all, TV is watched mostly by adults (25 years and older) who have the means to pay.

Pay enough attention to preparing the video: contact a professional marketer, pay for the most advantageous time for showings. For all this to work, the video must be bright, colorful, “catchy” and memorable, one that will “stick” in the head of a potential buyer.

Billboards with your ads
These are huge billboards that represent one of the options for placing outdoor advertising.

They are placed in crowded places, where there is the greatest flow of pedestrians or cars, on busy streets, intersections, along highways, etc.

There are two options for presentation: advertising in the form of a regular poster or animation. Whichever you choose, remember that the information needs to be presented briefly and concisely. After all, many people will study the billboard while driving. If you have to delve too deeply, it won’t be long before you lose control and become the culprit of an accident.

The audience reach with this approach is very wide, so the results will certainly be reflected in sales volumes. The downside here is that people, rushing about their business, do not always raise their heads to read or look at what is offered to them on the billboard.