Goodsthis is Only One of the Individual

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But for small and medium-sized businesses, especially those based on providing services to individuals, VKontakte could become a new breath of air in a crisis situation. Why is VK optimal? Stability. Let's be honest, the closure of VK will most likely coincide with the disappearance of the RuNet, in principle (and this will not happen). The platform is entirely Russian and investments in the development of your account within its framework are absolutely safe.


Mass character. VKontakte unites not only 70+ million australia whatsapp number list people from Russia, but also a huge number of citizens of neighboring countries. And this is also a target audience for many Russian companies and entrepreneurs. Audience solvency. It just so happens that the main audience of VK is those who registered on the site in 2006-2010 as teenagers or just young people.



Today, they, working and consuming goods of almost all categories, are the most desirable target audience for Russian businesses. For example, Tik-Tok, which mainly unites schoolchildren and students, is not suitable for every business. What to expect in the near future? In our opinion, a serious rise of VKontakte and a huge influx of new audience to the platform.


And this contains both advantages, which we have already discussed, and risks. The main one is the cost of advertising. In the nearest future, conducting large-scale multi-regional advertising campaigns is an expensive undertaking. With the departure of Western services from the Russian paid Internet advertising market, large budgets have poured into Yandex, VKontakte and My Target.