The scenarios
Scenario 1:
The new registrant does not redeem the bonus within 7 days and does not top up his gaming account .
The new registrant will be reminded of his bonus code in another email.
If the recipient does not redeem their code after another 7 days, the campaign ends for them. However, in the upcoming regular newsletters, they will receive a content block with a reference to the outstanding voucher.
If he redeems the voucher within the set deadline, the process portugal number dataset continues as in scenario 3. If the voucher is not redeemed, “no interest in vouchers” is saved.
Best Practice:
Blue highlighted path shows scenario 1 (screenshot EMM)
Scenario 2:
The player does not use the WELCOME code , but a deposit is made into his gaming account .
Best Practice: Scenario 2 in the automated user onboarding campaign
Blue highlighted path shows scenario 2 (screenshot EMM)
Here, too, you will first receive a reminder: “Have you forgotten the welcome bonus? – No problem, it still applies to your next deposit!”
After 7 days, we will check again whether the code has been redeemed.
If not, they will receive a new discount code.
After another 7 days, a check will be carried out again to see whether this voucher has been redeemed. If so, scenario 3 follows.
However, if the voucher has not been used, their recipient profile will receive a note stating that they are not interested in vouchers and the reminder in the normal newsletters will also be deactivated.
If the WELCOME code was used, proceed directly to Scenario 3.
Scenario 3:
The player redeems the voucher when topping up his account .
The voucher was redeemed and both the provider and the user are happy.
The recipient will receive another voucher code for his next deposit in order to build an intensive customer relationship as quickly as possible.
User onboarding iGaming scenario3
Blue highlighted path shows scenario 3 (screenshot EMM)
The evaluation
Very good response and conversion values speak for themselves!
The user onboarding campaign was successful on several levels. Firstly, the iGaming provider was able to better differentiate its customers. This gives it the opportunity to make newsletters more relevant to the respective recipients and thus increase its conversion rate.