IT product: creation and management

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Together with Tatyana Snegireva, marketing analyst at Dobro Games, we figure out who a game analyst is and how they help make games interesting, analyze successful and erroneous decisions, and increase commercial interest in the product.

Who is a game analyst?
A game analyst is a specialist who studies player behavior and the effectiveness of game mechanics. Their main task is to collect and interpret data to improve the product. For example, if users often leave the game at a certain level, the analyst can suggest changes to increase interest in the mechanics.

24 months
IT product: creation and management
Master the sought-after profession of a product manager in IT with an online master's degree from RANEPA, the leader in management and business education in Russia

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The main tasks of a game analyst:

player retention data analysis;
identifying difficulties when interacting with the game;
analysis of the implementation of new events;
A/B testing;
in-game purchases;
evaluation of advertising strategies and their impact on users;
Analysis of the success of game monetization.
A game analyst works in a team with systems analysts , interacting ecuador telegram data with the development team to improve the product.

Depending on the size of the team and the volume of work, game analysts can only do in-game analysis and game experience, only marketing revenue metrics, user acquisition at the user acquisition stage, or combine both areas. In indie teams and solo projects, the work of a game analyst is often performed by a game designer, and the work of a marketing analyst is often performed by a marketer or project manager.