Elements that make up a good value proposition
Posted: Thu Jan 30, 2025 8:08 am
Headline
The title corresponds to the first benefit in absolute, the most immediate, concrete and important that could attract the potential customer:
This is how you win your next customer
Evernote, your second brain
Subtitle or a mini-paragraph with 2-3 sentences
It must be clear to whom the product/service is intended and what find investor through investor database benefits it brings, as well as announcing a clear brand positioning .
Visual
The meaning of the image is complementary to the textual one. It is the first of the two messages that reaches the brain: immediately after, one is encouraged to read what is written.
Once you have outlined your value proposition, start testing its validity . Does it answer these questions?
What are you selling?
What are the benefits of purchasing it?
Who are your target customers?
What makes you unique, different from others.
The title corresponds to the first benefit in absolute, the most immediate, concrete and important that could attract the potential customer:
This is how you win your next customer
Evernote, your second brain
Subtitle or a mini-paragraph with 2-3 sentences
It must be clear to whom the product/service is intended and what find investor through investor database benefits it brings, as well as announcing a clear brand positioning .
Visual
The meaning of the image is complementary to the textual one. It is the first of the two messages that reaches the brain: immediately after, one is encouraged to read what is written.
Once you have outlined your value proposition, start testing its validity . Does it answer these questions?
What are you selling?
What are the benefits of purchasing it?
Who are your target customers?
What makes you unique, different from others.