Headline
The title corresponds to the first benefit in absolute, the most immediate, concrete and important that could attract the potential customer:
This is how you win your next customer
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Subtitle or a mini-paragraph with 2-3 sentences
It must be clear to whom the product/service is intended and what find investor through investor database benefits it brings, as well as announcing a clear brand positioning .
Visual
The meaning of the image is complementary to the textual one. It is the first of the two messages that reaches the brain: immediately after, one is encouraged to read what is written.
Once you have outlined your value proposition, start testing its validity . Does it answer these questions?
What are you selling?
What are the benefits of purchasing it?
Who are your target customers?
What makes you unique, different from others.