to get an accurate picture of the total

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Other considerations for organic keyword lists
Keyword Research Geolocation (for local or regional sites)
By default, most keyword research tools will return global search volumes or search volumes for a particular country. If you're interested in multiple countries, you may need to combine multiple keyword data sets. However, if you're only interested in data for a particular city, state, province, territory, etc., most keyword research tools can't get to that granular level.

If your keyword research is for a business that can only operate in a particular state, for example, search volume available, you would really have to limit that search volume geographically.

This is where Google Ads can come in handy again. With other tools, you jiangsu mobile database may need to adjust search volumes based on the portion of your segment compared to the entire country, except for terms that are geographically specific.

For example, if you’re a law firm that specifically operates only within the city of San Francisco and your search term is “personal injury lawyer,” you can get an accurate picture of how much traffic your client could realistically capture by using the location-specific data from the Google Ads Planner. Conversely, if the search term is “personal injury lawyer in San Francisco,” you can likely take the nationwide search volume for that term because the intent of anyone searching for that term “matches” your client.