I have already spoken many times about personal branding , explaining what, in my opinion, are the actions to take to build your personal brand in an effective and productive way. And here, in fact, we could close the topic: once we have exhaustively explained what to do to reach a certain goal, any general and further word could only be vain.
More and more often, however, I come across the social profiles of entrepreneurs, managers, TV stars, influencers and consultants, and I am astonished by the gigantic errors that they – or those who represent them types of nurse databases make in the management of their personal brand. And I am not talking about minor oversights, naive blunders or innocent misunderstandings: no, I am talking about real blunders, which are sometimes capable of ruining entire careers , seriously endangering the health of a business.
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This is why I decided to return to the topic of personal branding. This time, however, I will not tell you what you need to do to build a personal brand capable of optimizing your public image. No, I will do the opposite, and I will write everything you absolutely must not do in order not to ruin years of work.