Zen is a solution for almost any business

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Who is Zen suitable for?

Experience shows that any business, if its niche is not related to alcohol, smoking, drugs and weapons, because these topics are strictly prohibited on the resource.

There are many promotion options on the site, in addition to the classic channel management, but it all depends on whether to pursue several goals at once or choose one vector.

Let's say you can run a company blog for current switzerland consumer email list clients to increase the average bill and the number of sales, or try to find new ones , expand your audience, and these are far from all the options.

The most important thing is to define goals, set a vector and think through a strategy.

Advantages of Zen for B2B
By starting a channel on Zen, you can:

show content directly to the relevant audience , start active interaction with it and collect personal data for other activities (legally, Yandex Forms are allowed on the site);
increase brand demand ;
improve behavioral factors on the site and “pump up” SEO ;
work with audience loyalty and improve brand reputation.
But how to do this and with what tools?

Content for relevant audiences
As already noted, if you teach the algorithm to show content to the target audience of a business, you will be able to collect a pool of subscribers who are active in the form of likes and comments, and also warm them up to the level of potential buyers: when the need for a product/service arises, they will not look for an alternative in the form of competitors, because they already trust the company.

Therefore, when running a channel, the main task is to train the algorithm and narrow the audience to the target audience for the business.