Advertising Research tool screenshot

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By analyzing the largest eCommerce companies in Spain, we have deduced three steps that both newly established and older eCommerce brands should take into account to avoid the collapse of their business:

#1. Analyze your competitors' strategies and traffic

Checking out your competitors' strategies is the first essential step in building and improving any brand's online presence.

SEMrush's Competitive Ranking Map in the Domain Overview report exit mobile database can provide a quick overview of your competitors' organic traffic percentage relative to the number of keywords they rank for:

Competitive Positioning Map overview of Australian retailers

Similarly, the competitor report in the advertising research tool can estimate how many keywords competitors are buying and how much they are spending on online ads:


Pro Tip: SEMrush’s CI plugin can provide insights into the entire market segment by showing how brands stack up against each other in terms of audience size and traffic growth rate.

Growth Quadrant screenshot showing Australian retailers

#2. Identify where your competitors are winning

After identifying your strongest competitors, you can dig deeper into their actual strategies with SEMrush.