The analysis of a website is a fundamental activity for every type of platform, whether it is an e-commerce or a simple showcase. When should it be done? First of all, in view of the creation of a new website, but also on the occasion of an SEO friendly migration to verify that everything has been implemented correctly, or in the case of a site lacking in terms of return.
when you should do an in-depth seo analysis of your site
Read the post When is the right time to audit a website?
What are the key aspects to cover in an SEO audit?
In my opinion, there are four fundamental macro topics to be covered in an key features of office 365 database SEO analysis or SEO audit : web presence, site architecture, content and usability.
Let's explore them together!
Web presence
Overview and indexing of resources
When I perform a technical audit of a website, I first check the pages indexed by the search engine , using Google's site: command .
The site: is also a way through which it is possible to quickly understand if there are pages not inserted by the webmaster. For example, if the site had been compromised, or manipulated with spam content (for example pharmaceutical products such as Viagra and Cialis), I could find in SERP several anomalous results . Here is an example:
First phase seo audit results: penalty
SERP Penalty
This command also allows you to check for additional domains or subdomains connected to the corporate site, which may need to be managed. For example, I have often found domains that are partially or completely duplicated in the content . Or, I have found several national top-level domains n addition to the subdirectory with a generic top-level domainand I wonder if it would not be better to standardize the positioning choice of the various geographical locations. Obviously, I believe that this last observation should be made with full knowledge of the facts, based on the corporate objectives expressed by the customer.