Examples of common UX issues and how they affect conversion

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We will talk about typical problems that have been around for years, but, based on our experience of frequently conducting UX audits, still occur.

Complex navigation
This is when users cannot easily find the information or products they need due to a poorly designed website structure.

If a visitor has difficulty finding what they are looking for, they are likely to leave the site without making a purchase or taking another desired action for the business.
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If you have such a problem, we recommend reviewing and simplifying the navigation menu, adding search and filter functions, improving internal links and category structure.


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Long loading pages
Adding elements and optimization often do not “play into the hands” of the site’s performance and lead to long page loading times.

According to Google , users are not willing to wait more than 3 seconds for a page to load. Every additional second can significantly reduce conversion rates, and even 0.1 seconds of acceleration can increase them, as confirmed by a joint study by Google and Deloitte .

So we recommend optimizing images and content, using caching, and improving server infrastructure.

Unfriendly mobile interface
Let us repeat, often websites are poorly adapted for mobile devices, despite the fact that the majority of Internet traffic in the modern world is on them.