Healthy and continuous growth is the goal
Notfallmamas was founded in Hamburg, then Berlin, Potsdam and Frankfurt were added. Expansion to Cologne, Düsseldorf and Munich is planned for 2015. In order to be able to handle the sales and commercial aspects of business development in particular, Schmidt has brought on board experienced support in the form of Ingo Hess. Together they are focusing on healthy growth from their own resources, i.e. without investor capital. The peace of mind of not having to grow too quickly as a company is particularly helpful for the employees, who can then rely on constant support. Further training, such as the correct way to deal with measles or flu outbreaks, is regularly carried out by external pediatricians.
For sales, the expansion to more locations requires professionalization across different channels. Hess and Schmidt rely on their CRM software for mailings bulgaria telegram screening and subsequent telephone acquisition , while the press and social media channels such as Facebook and Twitter were particularly helpful in distributing content. A web blog is already being discussed. The experiences of the emergency moms and customer feedback are well suited to recommendation marketing via social networks, as Angela Schmidt reports: "The employees are proud of their work and are happy to talk about it, but many companies are also willing to share their experiences." However, she does not usually give names to private individuals, as parents do not like to publicize the care they provide for their children. Some also fear criticism, along the lines of: "They would rather focus on their careers than their sick child." The children, on the other hand, couldn't care less, because they quickly figured out: when the emergency mom is there, I'm king.