What information should be indicated on the site to improve promotion

[nusaiba125]

Remember that the title is the most readable area of ​​the site, which is what visitors first pay attention to.

It should be clear, informative, and accurately convey the meaning of your unique selling proposition (USP).


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The target user, having seen a USP that satisfies him, russia consumer email list is highly likely to contact you. If the USP does not attract his attention, then the visit to the site will turn into a refusal.

Therefore, include all the important data in the unique selling proposition, as well as the benefits of cooperation with you, because all other information on the site should only strengthen the potential client's confidence in your offer.

The presence of a block with information about certification increases trust, and it is also a mandatory condition for displaying ads in some niches (both in Yandex.Direct itself and on the website).

Contacts should be located in the header itself and it is better that it accompanies the user, so that he can at any time turn to this header, "click" on it. Indicate in it the phones, mail, messengers - those contacts through which you accept applications.

But this does not cancel out the presence of a separate section with all the contacts, address and map: visiting this page will be a micro-conversion, signaling that the person who came to the site is to some extent a target.