That is, the user sees the ad, but does not necessarily perform

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stable : media advertising has a "delayed effect". the target action at the same time. Therefore, the longer the launch of such advertising lasts, the more noticeable the effect of it will be.

Important : this is why in media advertising there is such a concept as the “attribution window”, that is, the period during which you need to track the user who interacted with your creatives, saw or clicked on them;

targeted , that is, to solve specific problems. Otherwise, the launch will not lead to leads. It also matters why, in what season, what offer, creatives, formats and advertising placements to use;
large-scale : the larger the coverage, the higher the qatar consumer email list probability of getting a positive effect from media advertising.

Advertising usually follows the path of narrowing targeting to solve its main task, filtering out "unsuccessful" audiences, sites and requests. Media advertising works to increase the recognition of a product or brand and the amount of information about it and, therefore, interacts with a wider audience.

For B2B, coverage is a sore spot in most cases: too narrow a target audience segment imposes additional restrictions. Media advertising works more effectively on wide coverage. But even if your target audience includes 1,000 companies across Russia, media advertising can bring results.